![]() “They have had problems in their history when trying to diversify, so it won’t be an easy task to do.” “They need to find a way to diversify their brand portfolio in the future,” said Atte Riikola, a research analyst at Inderes in Helsinki, Finland. Its games business, which includes the original Angry Birds and more than a dozen spinoff titles, accounted for 79 percent of its revenue in the 12 months through June. The industry’s worldwide revenue was about $16 billion in 2012 and is forecast to top more than $50 billion this year, according to data from SuperData Research, a data provider on the games industry.īut Rovio now needs to prove it can profit beyond the success of Angry Birds. ![]() Rovio has ridden the wave of a rapidly expanding mobile gaming market. A sequel is planned for release in September 2019. “The Angry Birds Movie” grossed around $350 million worldwide. Rovio’s titles have been downloaded 3.7 billion times, the company said. The game’s idiosyncratic concept now has several spinoffs that rank among the most downloaded apps on smartphones and tablets. In the game, released in 2009, users fling birds at elaborate structures built by pigs that have stolen their eggs. Rovio helped usher in the rise of smartphone games, building a juggernaut around the Angry Birds brand. Now, the Finnish company is planning an initial public offering that could value the company at roughly $2 billion, in a test of whether investors will find favor in a single franchise and whether the business can evolve. Rovio found success in a smartphone game that pitted a brightly colored feathered flock against an army of green pigs, spawning a series of sequels, a line of toys and clothing, and a feature film. ![]() The maker of Angry Birds, Rovio Entertainment, hopes to defy that trend. King Digital Entertainment tried to build an entire Candy Crush empire, but sold out to a traditional game maker two years ago. ![]() Zynga, which once paraded sheep in Times Square to celebrate a spinoff of its highly addictive FarmVille, is worth far less than it was when it went public in 2011. LONDON - The digital world is littered with one-hit wonders - companies that tried to turn a single successful brand into a big-time business only to be eclipsed by changing technology and consumer tastes. ![]()
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